What Our Clients Say

A sampling of what our partners say about our work.
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Microsoft Corp.

The Wakefield team was extremely knowledgeable and professional and went the extra mile to ensure the project was a success.

Wakefield Research has been a strong partner. Recently, they were instrumental in furthering our understanding on how auto consumers perceive the car buying process and the technologies that can aid and accelerate this buying decision. The insights produced through their research furthered our understanding of the role technology plays in the automotive purchasing process and provided invaluable data points to reference in customer, partner, media and analyst conversations.

U.S. PR Manager – Microsoft Corp.

MSLGROUP Americas

(Wakefield’s) client service and creativity is always something I can feel confident recommending.

Research Manager – MSLGROUP Americas

Electrolux

Wakefield Research (is) not only a vendor for consumer research, but also a strategic partner.

I have worked with Wakefield over the past few years on multiple projects and have always found their work to be truly insightful.

This is a compliment that I rarely bestow upon an agency, as I find most are unable to appreciate the unique differences between researching consumer packaged goods products vs. durable products. Wakefield understands these unique differences and has tailored their research techniques to solve for them. My first experience with Wakefield was one of the most important research projects we have done while I have been at Electrolux. We were in the middle of product development of a key new product that had never been to research. As in many organizations, this product did not spur from consumer insight. No matter the amount of data I could share to point to the fact that the positioning of this product was not compelling for consumers, Wakefield’s research was indisputable. Their dial technology, instant feedback, combined with the qualitative exploration, clearly identified that not only was the positioning wrong but so was the product! We stopped the project immediately and went back to the drawing board. We have used Wakefield for many different types of projects ever since. They are an honest partner and truly want our product and our company to be successful. In one of our most recent communications studies, it was obvious from the research that our product combined with its positioning did not stand out. This product was meant to propel us into a new category but instead we were bland. This was hard for us to listen to but again, when you watch the reactions and can ask your questions in real time, there are no what ifs. We took the data to heart and came back to launch this product with positioning that did make this product unique and won us an exclusive launch with one of the largest retailers in the country.

I am always excited to introduce Wakefield to new clients and recommend their outstanding work…Their company and their people are outstanding to work with. Every business could benefit from their insight.

While we do a lot of work with Wakefield, I also use them as a thought partner. When I have a colleague and I don’t know a solution, the team at Wakefield is always there to help brainstorm and give their strategic advice. Whether or not we move forward with them as a resource out of those discussions is not their concern. They value our relationship as we do theirs. They also proactively look at our business and the questions we struggle with. They offer suggestions, identify recurring themes and give us guidance on possible solutions. That is why they are not just a vendor but a partner of ours.

Marketing Director – Electrolux

Rent.com, an eBay company

Rent.com engaged Wakefield Research in November 2010 to conduct a brand equity study. We interviewed several other candidate research firms and found Wakefield to be differentiated in the following ways:

• Emphasis on quality survey development – Wakefield knows that the quality and relevance of the data you get out of a study is only as good as the questions asked to elicit responses.

• Receptive communication – Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals. They demonstrated this from our first introductory call.

• Access to, and involvement of, leadership – I didn’t want to be “sold” a project and then handed over to a junior analyst. While no research firm would ever admit that they’d do this, I felt most confident in Wakefield that Rent.com would receive the appropriate level of involvement of the senior team members on this project.

Now that we are nearing the end of this project, Wakefield has proven my perceptions to be accurate. They have been terrific to work with – always responsive, professional and attuned to Rent.com’s research goals. As an active participant in the survey review and editing process, I had a lot of questions about the survey construction. Wakefield always patiently explained the rationale for each question, accommodating requests for changes when appropriate and pushing back (i.e. adding value) when we were at risk of swerving off course.

Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals.

In addition, in delivering the results of the survey, they have focused on actionable insights and recommendations. Too often research results leave you with a feeling of, “Now what?” In this case, opportunities for increasing Rent.com’s brand equity have been clearly defined. We can actually do something with the results and subsequently measure the impact of our actions. Furthermore, Wakefield’s presentation was clear, articulate and easy to understand. In preparing this presentation, it is obvious that they were cognizant of providing the right level of detail for the various stakeholders who would be receiving it. I am very pleased to have worked with Wakefield Research on our brand equity study and will definitely consider them for our future research needs.

Director, Strategy – Rent.com, an eBay company

Nintendo of America

Nintendo of America has worked with Wakefield Research and its principals for over 5 years. In that time, they have become an integral part of our research team.

They have been instrumental in helping us to better understand our consumers, identify new consumer targets, and improve existing products. They have been a key partner, in particular, for the largest launches in company history, including that of Wii, Wii Fit, DSi, 3DS, and more.

Our work with Wakefield has spanned a variety of quantitative and qualitative methodologies. In particular, Wakefield designed and led the consumer segmentation used to determine marketing strategies, tactics, and priorities for the US roll-out of Wii. As part of that project, Wakefield conducted a complex consumer segmentation analysis that explored a range of audience types. During that study, Wakefield produced landscape analyses, drivers analyses, gap analyses-types respondent classification tools, and many other outputs. Their deliverables were action-oriented and designed for a range of audiences – from research managers to our advertising team to c-level management. Wakefield Research has long been a dedicated and valued partner. I appreciate the great lengths they take to deliver quality service, both on their research and in building a relationship with us over the years. I’d recommend Wakefield to anyone needing a full-service research partner.

Marketing Operations Director – Nintendo of America

M Booth & Associates

Teams across the agency have worked with (Wakefield)…to deliver stellar results that have gone on to win campaign awards. Wakefield does really go above and beyond to help supplement our team’s work, which only helps us to make more strategic decisions that benefit our clients. For one client… one survey deliver(ed) the TODAY show, USA Today, The Wall Street Journal, The New York Times, CNBC and more.

Wakefield does really go above and beyond to help supplement our team’s work, which only helps us to make more strategic decisions that benefit our clients.

Vice President – M Booth & Associates

Adelphi University

I have found the entire Wakefield team to be among the most thoughtful, intelligent, and responsive partners I’ve worked with in my time at Adelphi.

Director of Social Media – Adelphi University

Demandbase

All I have to say is WOW!!! We are incredibly impressed and pleased with how well this survey came out!  We love the story that the data is telling – and it’s not just me, both my CMO and SVP of Technology are very excited about this. The Pitch Guide is really helpful…Thanks again for working with us on this and for quickly getting it done within the timeline.

Director, Corporate Communications – Demandbase

MWWPR

When we have a critical assignment, Wakefield Research is our first call. Whether we are embarking on a straight-forward survey, comprehensive market research or an important piece of thought leadership, we know the Wakefield team will help strengthen our hypothesis to ensure it generates actionable data, insights and results. Most importantly, their strategic thinking and flawless execution enables us to create measurable and impactful programs for our clients. Simply put, Wakefield Research is MWWPR’s partner of record when it comes to the trusted data that is the backbone of so many of our most successful campaigns.

Founder & CEO – MWWPR

Sunshine Sachs

We released the findings from three different surveys conducted by Wakefield Research, each resulting in media coverage that exceeded expectations. The Wakefield team was the best strategic partner we could have asked for. They went above and beyond every step of the way, delivering fantastic results even when tasked with tight timelines.

SVP – Sunshine Sachs

VOX Global

Wakefield’s research experts are dedicated, creative, and most importantly, laser-focused on results. Their tailored approach to each client’s unique needs results in an end product that is evidenced-based, high quality and ready-made to support PR and marketing campaigns.

Partner & Senior Vice President – VOX Global

MullenLowe U.S. PR

Wakefield Research has been a trusted partner of MullenLowe PR nearly a decade. As the media and cultural landscape evolves, gathering compelling and ownable survey data has become a crucial tactic in driving earned results for our clients. The Wakefield team is instrumental in our success, working thoughtfully and efficiently to address our specific needs and delivering results that help us achieve business goals and produce award-winning work. Going beyond the data, what sets Wakefield apart is its people. They are savvy media experts, have learned our clients’ specific objectives, and make the experience a truly seamless and enjoyable one.

Senior Vice President & Executive Director – MullenLowe U.S. PR

Red Havas

I’ve been with my agency, Red Havas, for 16 years now. Two years in, I was tasked with obtaining additional quotes from third party researchers for our largest client. We went with Wakefield—and we made the right decision. Over the past 14 years, we’ve completed more than 50 projects with them for multiple clients. Wakefield has been our go-to source for third-party research because we always have a positive experience with on-time deliverables; we (and our clients) trust the results; and we just plain like working with the Wakefield team.

Senior Vice President – Red Havas

Microsoft Corp.

The Wakefield team was extremely knowledgeable and professional and went the extra mile to ensure the project was a success.

Wakefield Research has been a strong partner. Recently, they were instrumental in furthering our understanding on how auto consumers perceive the car buying process and the technologies that can aid and accelerate this buying decision. The insights produced through their research furthered our understanding of the role technology plays in the automotive purchasing process and provided invaluable data points to reference in customer, partner, media and analyst conversations.

U.S. PR Manager – Microsoft Corp.

MSLGROUP Americas

(Wakefield’s) client service and creativity is always something I can feel confident recommending.

Research Manager – MSLGROUP Americas

Electrolux

Wakefield Research (is) not only a vendor for consumer research, but also a strategic partner.

I have worked with Wakefield over the past few years on multiple projects and have always found their work to be truly insightful.

This is a compliment that I rarely bestow upon an agency, as I find most are unable to appreciate the unique differences between researching consumer packaged goods products vs. durable products. Wakefield understands these unique differences and has tailored their research techniques to solve for them. My first experience with Wakefield was one of the most important research projects we have done while I have been at Electrolux. We were in the middle of product development of a key new product that had never been to research. As in many organizations, this product did not spur from consumer insight. No matter the amount of data I could share to point to the fact that the positioning of this product was not compelling for consumers, Wakefield’s research was indisputable. Their dial technology, instant feedback, combined with the qualitative exploration, clearly identified that not only was the positioning wrong but so was the product! We stopped the project immediately and went back to the drawing board. We have used Wakefield for many different types of projects ever since. They are an honest partner and truly want our product and our company to be successful. In one of our most recent communications studies, it was obvious from the research that our product combined with its positioning did not stand out. This product was meant to propel us into a new category but instead we were bland. This was hard for us to listen to but again, when you watch the reactions and can ask your questions in real time, there are no what ifs. We took the data to heart and came back to launch this product with positioning that did make this product unique and won us an exclusive launch with one of the largest retailers in the country.

I am always excited to introduce Wakefield to new clients and recommend their outstanding work…Their company and their people are outstanding to work with. Every business could benefit from their insight.

While we do a lot of work with Wakefield, I also use them as a thought partner. When I have a colleague and I don’t know a solution, the team at Wakefield is always there to help brainstorm and give their strategic advice. Whether or not we move forward with them as a resource out of those discussions is not their concern. They value our relationship as we do theirs. They also proactively look at our business and the questions we struggle with. They offer suggestions, identify recurring themes and give us guidance on possible solutions. That is why they are not just a vendor but a partner of ours.

Marketing Director – Electrolux

Rent.com, an eBay company

Rent.com engaged Wakefield Research in November 2010 to conduct a brand equity study. We interviewed several other candidate research firms and found Wakefield to be differentiated in the following ways:

• Emphasis on quality survey development – Wakefield knows that the quality and relevance of the data you get out of a study is only as good as the questions asked to elicit responses.

• Receptive communication – Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals. They demonstrated this from our first introductory call.

• Access to, and involvement of, leadership – I didn’t want to be “sold” a project and then handed over to a junior analyst. While no research firm would ever admit that they’d do this, I felt most confident in Wakefield that Rent.com would receive the appropriate level of involvement of the senior team members on this project.

Now that we are nearing the end of this project, Wakefield has proven my perceptions to be accurate. They have been terrific to work with – always responsive, professional and attuned to Rent.com’s research goals. As an active participant in the survey review and editing process, I had a lot of questions about the survey construction. Wakefield always patiently explained the rationale for each question, accommodating requests for changes when appropriate and pushing back (i.e. adding value) when we were at risk of swerving off course.

Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals.

In addition, in delivering the results of the survey, they have focused on actionable insights and recommendations. Too often research results leave you with a feeling of, “Now what?” In this case, opportunities for increasing Rent.com’s brand equity have been clearly defined. We can actually do something with the results and subsequently measure the impact of our actions. Furthermore, Wakefield’s presentation was clear, articulate and easy to understand. In preparing this presentation, it is obvious that they were cognizant of providing the right level of detail for the various stakeholders who would be receiving it. I am very pleased to have worked with Wakefield Research on our brand equity study and will definitely consider them for our future research needs.

Director, Strategy – Rent.com, an eBay company

Nintendo of America

Nintendo of America has worked with Wakefield Research and its principals for over 5 years. In that time, they have become an integral part of our research team.

They have been instrumental in helping us to better understand our consumers, identify new consumer targets, and improve existing products. They have been a key partner, in particular, for the largest launches in company history, including that of Wii, Wii Fit, DSi, 3DS, and more.

Our work with Wakefield has spanned a variety of quantitative and qualitative methodologies. In particular, Wakefield designed and led the consumer segmentation used to determine marketing strategies, tactics, and priorities for the US roll-out of Wii. As part of that project, Wakefield conducted a complex consumer segmentation analysis that explored a range of audience types. During that study, Wakefield produced landscape analyses, drivers analyses, gap analyses-types respondent classification tools, and many other outputs. Their deliverables were action-oriented and designed for a range of audiences – from research managers to our advertising team to c-level management. Wakefield Research has long been a dedicated and valued partner. I appreciate the great lengths they take to deliver quality service, both on their research and in building a relationship with us over the years. I’d recommend Wakefield to anyone needing a full-service research partner.

Marketing Operations Director – Nintendo of America

M Booth & Associates

Teams across the agency have worked with (Wakefield)…to deliver stellar results that have gone on to win campaign awards. Wakefield does really go above and beyond to help supplement our team’s work, which only helps us to make more strategic decisions that benefit our clients. For one client… one survey deliver(ed) the TODAY show, USA Today, The Wall Street Journal, The New York Times, CNBC and more.

Wakefield does really go above and beyond to help supplement our team’s work, which only helps us to make more strategic decisions that benefit our clients.

Vice President – M Booth & Associates

Adelphi University

I have found the entire Wakefield team to be among the most thoughtful, intelligent, and responsive partners I’ve worked with in my time at Adelphi.

Director of Social Media – Adelphi University

Demandbase

All I have to say is WOW!!! We are incredibly impressed and pleased with how well this survey came out! We love the story that the data is telling – and it’s not just me, both my CMO and SVP of Technology are very excited about this. The Pitch Guide is really helpful…Thanks again for working with us on this and for quickly getting it done within the timeline.

Director, Corporate Communications – Demandbase

MWWPR

When we have a critical assignment, Wakefield Research is our first call. Whether we are embarking on a straight-forward survey, comprehensive market research or an important piece of thought leadership, we know the Wakefield team will help strengthen our hypothesis to ensure it generates actionable data, insights and results. Most importantly, their strategic thinking and flawless execution enables us to create measurable and impactful programs for our clients. Simply put, Wakefield Research is MWWPR’s partner of record when it comes to the trusted data that is the backbone of so many of our most successful campaigns.

Founder & CEO – MWWPR

Sunshine Sachs

We released the findings from three different surveys conducted by Wakefield Research, each resulting in media coverage that exceeded expectations. The Wakefield team was the best strategic partner we could have asked for. They went above and beyond every step of the way, delivering fantastic results even when tasked with tight timelines.

SVP – Sunshine Sachs

VOX Global

Wakefield’s research experts are dedicated, creative, and most importantly, laser-focused on results. Their tailored approach to each client’s unique needs results in an end product that is evidenced-based, high quality and ready-made to support PR and marketing campaigns.

Partner & Senior Vice President – VOX Global

MullenLowe U.S. PR

Wakefield Research has been a trusted partner of MullenLowe PR nearly a decade. As the media and cultural landscape evolves, gathering compelling and ownable survey data has become a crucial tactic in driving earned results for our clients. The Wakefield team is instrumental in our success, working thoughtfully and efficiently to address our specific needs and delivering results that help us achieve business goals and produce award-winning work. Going beyond the data, what sets Wakefield apart is its people. They are savvy media experts, have learned our clients’ specific objectives, and make the experience a truly seamless and enjoyable one.

Senior Vice President & Executive Director – MullenLowe U.S. PR

Red Havas

I’ve been with my agency, Red Havas, for 16 years now. Two years in, I was tasked with obtaining additional quotes from third party researchers for our largest client. We went with Wakefield—and we made the right decision. Over the past 14 years, we’ve completed more than 50 projects with them for multiple clients. Wakefield has been our go-to source for third-party research because we always have a positive experience with on-time deliverables; we (and our clients) trust the results; and we just plain like working with the Wakefield team.

Senior Vice President – Red Havas

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