USA Today again featured a Wakefield stat in today’s Snapshot, drawing attention to a study conducted recently on behalf of Purell.  Just in time for cold season, we found that 41% of American adults have hesitated to give a handshake out of fear of germs.

This is an instructive example of the type of data that gets covered in the Snapshot.  It’s a slice-of-life stat, concise and easily represented graphically.

Our staff has analyzed thousands of USA Today Snapshots to understand what gets covered.  Contact us for more information on how we work.