A new article by Bloomberg demonstrates that a good survey can stay relevant, no matter how much time has passed since it was fielded. Wakefield Research worked with Motorola last spring to release a PR survey surrounding smartphone users’ work/life balance. Results showed that nearly half of Americans (43%) have been woken up at night by a work call, text or email. 

The statistic is significant since Brazil just passed a new law declaring afterhours emails and calls eligible for overtime. This is a story that’s getting a lot of traction in the U.S., as cable commentators are hashing out whether there’s an appetite for a similar law here. Considering how many Americans are groggily responding to work emails and calls, overtime could skyrocket if this legislation were adopted.

Contact us to learn more about how to develop a PR survey with staying power.