Durex Survey Featured on TODAY

Whether it’s drinking morning margaritas or talking about risqué topics, the hosts of the fourth hour of NBC’s TODAY Show – Kathie Lee Gifford and Hoda Kotb – know how to show their viewers a good time.

And, the pitching pros at Lippe Taylor know how to pitch a targeted story and secure top-tier coverage for their client, Durex. They teamed up with Wakefield Research to release a new survey that reveals Americans’ favorite place to have sex (outside of the bedroom, that is). The PR team knew the appropriate media targets and was able to secure on-air coverage for the brand and survey.

The PR survey found that comfort isn’t a priority when passion kicks in for many Americans – over half of Americans say they most enjoy having sex in their car, with 35 percent of declaring a pool to be their favorite location.

Kathie Lee and Hoda entertained their viewers with the survey findings and even discussed some of their “sexploits.”