Three Wakefield Research surveys graced the pages of USA Today during the past week! A survey for Kmart snagged the Christmas Snapshot on December 25th. The holiday survey revealed how long Americans keep their holiday decorations up after December 25th:
- 39% – Five or more weeks
- 36% – One to two weeks
- 15% – Less than one week
- 10% – Three to four weeks
Two Wakefield surveys were featured in today’s newspaper. The first, focusing on fans’ favorite fictional wearable tech items for Citrix, and the other, a Barefoot Bubbly survey dedicated to New Year’s Eve. The survey found what Americans would be toasting to tonight on New Year’s Eve:
- 40% – Happiness, health and prosperity
- 14% – Surviving 2014
- 10% – Friends and family
- 10% – Goals