America has spoken when it comes to supplements. A Wakefield Research study for The Vitamin Shoppe was featured in a USA Today Snapshot, on the front page of the Life section. The results indicate that 60% of people in the U.S. take vitamins, with the majority choosing a multi-vitamin to complement their morning meal.
This is a solid example of how to use data to entice USA Today’s Snapshot editors: slices of American life attract media attention. Wakefield’s Editorial Panel has spent years studying how to use data to attract specific media targets. Contact us to learn more.