We’re giving another shout out to agencies and brands that go the extra mile to make their PR survey and pitch stand out! This week, props go to Better Homes & Gardens Real Estate (BHGRE). BHGRE created a video to showcase the survey results of millennials’ attitudes towards home ownership.
The survey revealed that:
- 1 in 3 millennials would prefer a ‘fixer-upper’ to a ‘move-in ready’ house
- More than half (56 percent) believe home technology is more important than curb appeal
- 43 percent want a home that’s more customized and less ‘cookie cutter’
For more examples of clients going above and beyond, check out our recent post about how Joico enhanced their pitch with a how-to video that featured survey results.