A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today.

Armed with the facts, Barefoot Wine is launching a Beach Rescue Project to “take a stand in the sand” and make our beaches barefoot friendly once again. Barefoot intends to clean up 20 beaches across the country this summer.

We can’t make any promises about other beach blights (we’re looking at you, Speedo wearers) but this should be counted as a positive step towards removing eyesores on our nation’s beaches.