Thought Leadership Services

Who We Work With

Wakefield is one of the most experienced PR polling firms in the country. We partner with the world’s most recognizable brands and agencies to craft surveys specifically to generate media coverage.

In the News

From the Associated Press to the TODAY Show, our surveys are featured daily in the world’s leading top-tier media.

Custom PR Surveys

Our team of journalists, PR executives and researchers are the best in the industry at crafting custom PR surveys that return top-tier media coverage.

Omnibus PR Surveys

Our omnibus PR surveys are in the field every day of the week, with no question minimum. We’re ready to start your omnibus PR research when you are.

PR Polling

Wakefield is the leading PR Polling agency. Our team of journalists, marketers, and opinion research experts understand what is required for research to support earned media outreach.

Working With Wakefield

The world’s most prominent brands work with Wakefield when they need compelling thought leadership research. Wakefield is a leading provider of thought leadership research to both large and emerging brands, including 50 of the Fortune 100.

We work in more than 90 countries, returning insights from the Americas, EMEA and APAC. B2C companies, non-profit organizations, business leaders, advocates and other thought leaders rely on Wakefield Research to enhance their credibility, to increase their visibility and to drive public conversations.

Our diverse client list includes P&G, Unilever, Nestlé, SAP, Microsoft, Expedia, 3M, Netflix, Pfizer, Oracle, GSK, NASA and many other large and emerging brands. Wakefield Research is trusted to support these organizations because we deliver research that changes the conversation – and we do it on-time, and on-budget in every engagement.

Our client list also includes a distinguished list of PR agencies – even those that have their own robust internal research capabilities regularly work with Wakefield Research.

"Wakefield Research has consistently demonstrated professionalism, receptivity, creativity, and a deep understanding of the issues affecting our business. Wakefield's team of engaged managers, skilled analysts, and seasoned journalists provide insightful analysis and thought leadership."

Michelle Homes Craig
VP, Thought Leadership & Integrated Marketing
SAP Concur

“When we have a critical assignment, Wakefield Research is our first call. Whether we are embarking on a straight-forward survey, comprehensive market research or an important piece of thought leadership, we know the Wakefield team will help strengthen our hypothesis to ensure it generates actionable data, insights and results. Most importantly, their strategic thinking and flawless execution enables us to create measurable and impactful programs for our clients. Simply put, Wakefield Research is MWWPR’s partner of record when it comes to the trusted data that is the backbone of so many of our most successful campaigns."

Michael W. Kempner
Founder & CEO – MWWPR

Results That Matter

Wakefield is happy to engage with your team to lead the research or to work in a supporting role. We’ll help your subject matter experts refine their thinking or we’ll ideate new, differentiated positionings.

We’ll review existing data on the subject, analyze how your topic is covered in media and provide recommendations that advance the conversation while appealing to your target audiences.


“Wakefield Research has been a trusted partner of MullenLowe PR for nearly a decade. As the media and cultural landscape evolves, gathering compelling and ownable survey data has become a crucial tactic in driving earned results for our clients. The Wakefield team is instrumental in our success, working thoughtfully and efficiently to address our specific needs and delivering results that help us achieve business goals and produce award-winning work. Going beyond the data, what sets Wakefield apart is its people. They are savvy media experts, have learned our clients’ specific objectives, and make the experience a truly seamless and enjoyable one.”

Kelly Burke
Senior Vice President & Executive Director
MullenLowe U.S. PR

Let's Work Together

For media inquiries, email For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.

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