While cell phones continue to grow in complexity nearly every day, their value stays simple: they save you valuable time. In fact, according to a recent survey by Wakefield Research for Microsoft Windows Phone and Allison & Partners, 91% of smartphone owners say that their phone has saved them time. The survey has been a springboard for the new Windows Phone PR and marketing campaign, underscoring that Windows Phones can give you some extra time in your day.

The integrated campaign has garnered considerable press attention for both Microsoft and Wakefield from the likes of The Washington Post and PCWorld this week.