What do you do when your kids ask you whether or not Santa Claus is real?
A recent poll by Wakefield Research finds that some parents are blowing Santa’s cover. When asked, 1 in 5 (20%) parents confess to their children that Santa isn’t real, while 15% claim they don’t know, avoid the question, or tell their child to ask someone else.
Fortunately, for every Scrooge there’s someone with Christmas spirit to spare. Nearly half (48%) of Americans believe you can never be too old to believe in Santa Claus.
Happy holidays from everyone at Wakefield Research!