Last week, Marissa Mayer, Yahoo! CEO, announced that Yahoo! employees would no longer be able to telecommute. When reporting the news, editors turned to a Wakefield Research and Citrix survey from last summer to shed light on employees’ work-from-home habits. Ten months after its release, the survey still resonated with media.
This isn’t a fluke. In fact, many of our surveys stay relevant, long after the data is released. An early 2011 Motorola survey continued to secure top-tier media coverage well into last year.
How? Wakefield’s Editorial Panel works hard to not only stay on top of trends, but to anticipate trends to come. Made up of journalists who have written for outlets such as The New York Times and Fox News, the Editorial Panel works with classically-trained senior market researchers and PR executives to help brands build newsworthy stories that tap into current and future cultural developments.