July 20, 2023 | Blog

Summer Is for Lovers

With summer near the half-way point, people seeking a romantic partner for invigorating swims and sunset strolls are stepping up their dating game. Those navigating online dating apps might find a true companion to keep them warm as the days grow shorter. But for many the steady creep of, well, creeps, not to mention serial exaggerators, romance scammers and bots, are making what was meant to be a valuable, even life-changing service more like a gamble, and an increasingly risky one. In fact, (FFWD (Fast-Forward) Dating), a new dating app featuring videos, has launched its summer of BFDs (Best First Dates) for singles tired of scrolling in search of authentic connection. According to a recent survey conducted by Wakefield Research for FFWD, 4 in 5 singles (78%) expressed frustration that photos and text in dating profiles don’t convey a person’s real-life personality and energy, and 83% would be turned off if their match relied on AI tools to craft their profile, with 29% viewing this as a major red flag and 32% considering it a deal-breaker.

For those already coupled, romantic getaways won’t be cooling down in the coming months. A Wakefield PR poll  for Sandals found that 4 out of 5 Americans 18 and older (80%) plan to make more time for romance in 2023, and nearly 3 in 5 (58%) say rising costs won’t derail their plans for a romantic vacation.

These couples may have no plans to part ways any time soon, but if they were to, it would be easier to find love than a new mobile service provider, according to a Wakefield omnibus survey for Comcast which found that 51 percent of Americans say it’s easier to find a new romantic partner than a new mobile provider.

Whether Americans are looking for a new romance, invigorating an existing one, or just trying to get a better mobile phone deal, time is of the essence since the unofficial end of summer (Labor Day) is only six weeks away. What are you waiting for?!?!