August 12, 2025 | In the News
Social Media Affecting Girls’ Body Images

The rise of social media has exacerbated body image issues among girls, Parents reports, highlighting how a new Girl Scouts custom survey conducted by Wakefield Research found that 37% of girls between the ages of 5 and 13 wish they could change something about their appearance. That number jumps to 50% for girls ages 11 to 13. What’s more, 36% of girls say they hear negative messages about body image from the women in their lives. In all age groups, girls said they prefer to be called smart, funny, or creative – rather than pretty.
Let's Work Together
For media inquiries, email [email protected]. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.
© 2025 Wakefield Research | Privacy Policy | Disclaimer | Sitemap