Goal: Learn Market Insights – Regulatory, Competitor & Demand Factors

With the electric scooter rental market experiencing rapid change, the goal of this research was to provide insights into the evolving landscape, with a focus on regulatory, key competitor, and demand factors.

The Scope: Provide Product & Market Overviews, Regulatory & Competitive Landscapes

To provide a thorough investigation, the research addressed four areas of the market:

• Competitive Landscape
• Product Overview
• Market Overview
• Regulatory Landscape

Analysis Summary:

The US electric scooter rental market exploded onto the scene in 2018 with the emergence of three large market players: Bird, Lime, and Spin. All three have attracted significant funding from investors who believe in their potential to dominate the electric scooter rental market. This influx of investor capital has caused a number of new players to also enter the market.

Yet, despite such early success, the future of the US electric scooter rental market is far from certain. Investors are banking on the continued adoption of rented scooters and on the market’s expansion into smaller towns and cities across the United States. However, market growth may become constrained by high levels of competition and local regulation.

Facing cluttered sidewalks, scooter riders who break traffic laws, and scooter-related injuries, some cities are regulating scooter use to ensure safety, the equitable access to scooters, and to assess the impact of scooters on traffic and each city’s transportation infrastructure. For their part, scooter rental companies have shifted their focus away from fighting new regulations and toward cooperation with cities on new rules.