July 15, 2026 | In the News
Research Firms Need to Earn the Trust of PR Professionals
How do you know if you can trust the data behind a headline? In an article he wrote for O’Dwyer’s, Wakefield Research Senior Partner Nathan Richter shares five questions every PR professional should ask before trusting a research partner, from how they ensure findings are newsworthy to the quality controls they use to safeguard data integrity.
As Richter writes in the piece, “At a time when public mistrust and misinformation is at an all-time high, PR professionals have an opportunity to help journalists under pressure and provide verifiable data, in addition to expert insights.”
Whether you’re developing a thought leadership campaign, pitching reporters, or building your brand’s authority, these five questions can help ensure your research stands up to scrutiny.
Read more in O’Dwyer’s.
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