The Life Section of USA Today featured a Monistat survey conducted by Wakefield Research revealing the health issues that are of most concern to women.

By expanding the focus of its campaign for women’s health beyond gynecological issues, Monistat was able to gain wider brand visibility.

Just in time for National Women’s Health Week (May 8-14), Monistat released the results of the study as a part of the national effort to increase awareness, and was able to promote its product in the process.