First sold in 1980, the brand’s handy yellow sticky note has become a ubiquitous communication medium in offices, schools and homes (and it’s the favorite low-tech office tool of Entrepreneur’s Twitter followers).
But, what about situations that are a bit, shall we say, stickier?
Construction workers and kitchen staff need to communicate, too, and options are often limited, Post-it Brand discovered in research it commissioned from Wakefield Research. A survey of more than 1,000 workers who work in non-office settings found almost 40 percent had to redo a project at least once a week because of a communication issue.
The survey also found 77 percent of respondents resorted to unconventional means of communication, with 23 percent reporting they had written on a body part.
To keep people from taking a Sharpie to their arm, the brand created Post-it Extreme Notes. This heavy-duty upgrade to the original Post-it Note is designed to work in hot and cold temperatures, as well as wet conditions. It also will stick to a variety of surfaces, such as cement, steel, PVC piping and lumber.