There has been too much speculation around how and whether Twitter will morph itself into the money-making machine many hope it will become. We’ll leave that to the Wall Street analysts and Main Street navel-gazers.
Key to Twitter’s success will be how consumers view its long-term role in their life. Is this just a blip that catches our attention for a moment and fades away into irrelevancy, or will it become a lasting fixture of American life?
A recent survey of 1,000 nationally representative American adults found that a majority (61%) of Americans believe that Twitter’s popularity will either stay the same or grow in 2010.
This is good news for the gang in San Francisco, since it means that most of the country has accepted Twitter as something more than a passing fad – even after a year of explosive over exposure.
As for social networking as a whole, a majority (69%) believe that it’s a permanent fixture of American life. Less than a third (31%) believe that it’s a fad that will soon fade away.
What do you think? Will we grow bored with Twitter in 2010? Your answer might determine whether Twitter becomes a piece of Millennial trivia, or a permanent pillar of interpersonal communication.