Wakefield Research Seeks Director of PR Polling

Wakefield Research Seeks Director of PR Polling

  Wakefield’s Director of PR Polling position was selected by The Washington Post as its Job of the Week. The following article was featured in the weekly Capital Business publication.Wakefield Research, a market research company in Arlington and New York, is...

Your Loyalty Program’s Just Not That Into You? Dump It

Your Loyalty Program’s Just Not That Into You? Dump It

After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are finally saying, “Enough!” They’re refusing to play the loyalty-program game and jettisoning blind brand allegiance in favor...

For Many Travelers, Time To Say Goodbye to Loyalty Plans

For Many Travelers, Time To Say Goodbye to Loyalty Plans

  It’s finally happening. After years of putting up with blackout dates, broken promises, and bait-and-switch games, American travelers — particularly air travelers — are saying ‘‘Enough!’’ They’re refusing to play the loyalty-program game, jettisoning blind...

Wakefield Research Seeks Director of PR Polling

Loyalty Programs are Inspiring More Travelers to Go Turncoat

It’s finally happening. After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are saying “Enough!” They’re refusing to play the loyalty-program game, jettisoning blind brand...

The Millennial Mind

The Millennial Mind

In roughly four years, the Millennial generation will eclipse the Baby Boomers in spending power, making now the time for the independent retailer to start marketing to, and equally as important, understanding the Millennial generation. Understanding why they buy the...

Richter Presents New Millennial Research to Pet Industry Leaders

Richter Presents New Millennial Research to Pet Industry Leaders

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as...

A Meeting of the Minds

A Meeting of the Minds

Last week, I had the pleasure of attending the Pet Industry's Top2Top Conference, hosted by the Pet Industry Joint Advisory Council (PIJAC), in Amelia Island, Fla. It was my second year at what has quickly become one of my favorite events in the pet industry. With a...

Wakefield Re-Teams with Nuance for Collections Webinar

Wakefield Re-Teams with Nuance for Collections Webinar

Nathan Richter, partner at Wakefield Research, will participate in a live webinar to discuss the results of a recent research commissioned by Nuance (formerly Varolii), a market leader in customer interaction management. The webcast takes place Wednesday, March 6th at...

Pet Industry Shifts Attention to Millennial Pet Owner

Pet Industry Shifts Attention to Millennial Pet Owner

Wakefield's Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, "What Tomorrow Brings" delves into challenges that the pet industry will face in the coming years, including the Millennial generation's foray into pet ownership....

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