The Pet Retail Market Is Hot And Getting Hotter By The Day

The Pet Retail Market Is Hot And Getting Hotter By The Day

Everybody seems to “Walkin’ the Dog,” to borrow the line from the rhythm-and-blues classic. There are now more pet-owning households then there are those with children, some 84.6 million strong as compared with 52.8 million with kids, or 41.4% according to Statista....

Survey Examines How Millennials Shop For Their Pets

Survey Examines How Millennials Shop For Their Pets

Millennials, which have a projected income of $3.39 trillion this year, are the primary pet-owning demographic, with 35 percent of pets owned by this generation, according to the American Pet Products Association (APPA). As the primary pet-owning demographic in the...

Wakefield to Present Survey at University Business Webinar

Wakefield to Present Survey at University Business Webinar

On Tuesday, December 7, Senior Partner Nathan Richter will present findings from a recent survey Wakefield Research conducted for VitalSource, a leading provider of online textbooks and course materials. The webinar, entitled “Textbook Economics: Winning the Cost...

What We Talk About When We Talk About the ‘White Working Class’

What We Talk About When We Talk About the ‘White Working Class’

Full Audio:  “White working-class” is a phrase that has become an inescapable part of the national conversation ever since Donald Trump won the Republican nomination in 2016. In the year since Trump won the presidency, many have come to view those in the white working...

What We Talk About When We Talk About the ‘White Working Class’

It’s Official. Politics is Distracting Us at Work

You might have noticed that you or your co-workers are spending more time on the job talking or reading about politics. Maybe you're skimming news headlines, debating with colleagues or posting on social media. It's not your imagination. Politics has become a major...

Nathan Richter Presents Millennialization of Pet Ownership

Nathan Richter Presents Millennialization of Pet Ownership

Millennials are defining pet ownership on their terms, and Wakefield Research is a leader in quantitative research into the generation’s preferences and behaviors as pet owners. Nathan Richter, Wakefield Research partner, recently presented research on the...

Millennials are Picking Pets Over People

Millennials are Picking Pets Over People

Young Americans are less likely to be homeowners, car owners or parents than their predecessors, but they do lead in one category: Pets.Three-fourths of Americans in their 30s have dogs, while 51 percent have cats, according to a survey released by research firm...

How Apps Are Changing Pet Ownership in DC | Wakefield

How Apps Are Changing Pet Ownership in DC | Wakefield

When Matthew Burgoyne and Ryan Glanzer brought home their corgi puppy, Gus, last November, their work schedules allowed them to take turns letting the dog out during the day. But then Burgoyne landed a fellowship with unpredictable hours. The couple, in their early...

PR Insider: The Business Case for PR

PR Insider: The Business Case for PR

Today, a company’s reputation drives nearly every aspect of the business. A good reputation can boost your stock value, open new markets and buy you enough goodwill from your clients and customers to weather a crisis situation. A bad reputation, on the other hand, can...

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