Omnibus Surveys

Wakefield Research Is The Country’s Leading Omnibus Market Research Firm Specializing In PR Polling

What Are Omnibus Surveys?

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. This is a cost-effective yet credible method of conducting quantitative research.


“I’ve been with my agency, Red Havas, for 16 years now. Two years in, I was tasked with obtaining additional quotes from third party researchers for our largest client. We went with Wakefield—and we made the right decision. Over the past 14 years, we’ve completed more than 50 projects with them for multiple clients. Wakefield has been our go-to source for third-party research because we always have a positive experience with on-time deliverables; we (and our clients) trust the results; and we just plain like working with the Wakefield team.”

Senior Vice President – Red Havas

Here are just a few of the ways we help our clients:

1) We write the questionnaire for you. By relying on our knowledge of public opinion, we write the questions most likely to return newsworthy results. This means that you don’t waste omnibus survey questions on concepts unlikely to return useful data. We combine this with our knowledge of the media landscape to make sure that your data isn’t just interesting, but also newsworthy.


2) We write a Pitch Guide of results. The Pitch Guide shows you how to turn your survey data into a story customized for your target media. It’s written by our Editorial Panel of journalists and PR pros, and includes headlines, pitch angles, charts and graphs. This is part of what makes us the best in the industry at using omnibus PR surveys to drive news coverage.


3) We support you for the life of the data. We’ll proof press materials for data accuracy, answer questions from the media, and do what we can to make sure that you only need to focus on what matters: getting media coverage.


“We released the findings from three different surveys conducted by Wakefield Research, each resulting in media coverage that exceeded expectations. The Wakefield team was the best strategic partner we could have asked for. They went above and beyond every step of the way, delivering fantastic results even when tasked with tight timelines.”

Dani Dalesandro
SVP – Sunshine Sachs

Why Our Omnibus Surveys Are Different

Our approach lets you reach top-tier media through easy and affordable omnibus polls and surveys.

No Minimum, No Problem
We’re one of the only omnibus market research firms that doesn’t have a question minimum for our online omnibus surveys. Whether you field one question or one hundred, you get all of Wakefield Research’s PR survey services.


Credibility is Key
Our omnibus studies are “nationally representative,” meaning we ensure all key demographics like age, gender, region, income, and ethnicity naturally mirror the U.S. adult population. This is what makes the results credible – an important consideration when pitching media.


Timing is Everything
Unlike most market research firms, our online omnibus surveys are in the field every day of the week, meaning that your questions can be fielded as soon as they are approved – we’re ready when you are. This can shave weeks off of a project schedule, giving you more time to work with the results.

The Best Omnibus Survey Company

At Wakefield Research, omnibus surveys are not an afterthought. Whether you field 1 question or 100, you receive all of our custom services and deliverables. This includes media landscape assessment, a research landscape assessment, Editorial Panel ideation and our world-famous Pitch Guide Analysis.

Let's Work Together

For media inquiries, email For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.

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