Multi-Variable Communications Testing

What Is Multi-Variable Communications Testing?

It’s not enough for a marketing message to be liked. It needs to win.

Our methodology tests messaging in true-to-life multi-variate simulations. This way, we know without a doubt what works, and we know that it works better than your competitors’ best messages.

Multi-Variable Communications Testing Methodology

Every communication and message testing project is custom-designed. The solution always starts with the problem. Our approach to competitive communications and messaging testing is never a “paint by numbers” approach where we simply apply a templated methodology to your situation. Our team of researchers and methodologists will design an approach that answers your questions in the most comprehensive yet cost-effective manner possible.

It’s not enough for a marketing message to be liked. It needs to win.

Wakefield Research’s Multi-Variable Communications Testing approach creates issue and product messages that do more than simply drive appeal – they win over your target audience in the face of competitive messaging from other brands.

Count on Wakefield Research for expert communications testing, message testing, multi variable testing and more. Contact us for more information about multi-variate testing for your company today.

Traditional Message Testing vs Multi-Variable Message Testing

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