July 3, 2024 | In the News

Meta Marks One Year Anniversary of Threads with Custom Gen Z Survey

To celebrate its one year anniversary, Meta’s text-based social media platform Threads leveraged a custom PR survey by Wakefield Research to highlight why its users—especially younger cohorts—turn to the site, garnering coverage from Axios. The answers were telling: Gen Z Threads users’ top reasons for logging on include music and entertainment news (with a generous hand from Taylor Swift, of course). As the site continues to mature, its users also spoke to its positivity as a strong draw to the new but growing platform.

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