Decades have passed since The Muppets were deemed cool. Previously thought of as outdated and past its prime, The Muppets have reinvented themselves with their new movie. Glowing reviews and box office success have made an impression on old and new fans, alike, and proved that some brands can evolve with the times. So, how’d they do it?

The brand embraced the fact that they were considered outdated and integrated it into the storyline. While many brands are unwilling to poke fun of themselves, The Muppets were in on the joke, peppering 70s and 80s references throughout the film.

We applaud The Muppets brand for embracing their brand evolution and hope that others can follow in their footsteps.