Experts in Quantitative and Qualitative Market Research

B2B Market Research

Wakefield’s telephone, online, and in-person methodologies provide decision-grade research results for consumer and B2B insights.

Consumer Research

Focus groups, in-depth interviews, and ethnographic research from Wakefield uncover functional and emotional influences on your target audience.


The only true hybrid methodology available – Wakefield’s MergedMethod approach combines detailed quantitative data with rich qualitative insights and nuanced explanation.

Product Design & Packaging

Wakefield’s unique approach to product and package design delivers in-depth insights on making the strongest impact possible through your design.

Multi-Variable Testing

Change consumer attitudes towards your brand or issue by using Wakefield’s true-to-life competitive message simulations.

In the News

From the Associated Press to the TODAY Show, our surveys are featured daily in the world’s leading top-tier media.

Best-in-Class Research Across a Range of Verticals

Wakefield Research offers the best-in-class research practices with expertise in a wide range of industry verticals.

We serve as a market research firm to the world’s most recognizable brands and agencies, including 50 of the Fortune 100.

If you have questions about the various types of market research that we offer, or if a certain type is right for your business situation, please contact us today.

"Wakefield Research has consistently demonstrated professionalism, receptivity, creativity, and a deep understanding of the issues affecting our business. Wakefield's team of engaged managers, skilled analysts, and seasoned journalists provide insightful analysis and thought leadership."

Michelle Homes Craig
VP, Thought Leadership & Integrated Marketing
SAP Concur

"Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals."

Director, Strategy –

"I have worked with Wakefield over the past few years on multiple projects and have always found their work to be truly insightful."

Marketing Director – Electrolux

"The Wakefield team was extremely knowledgeable and professional and went the extra mile to ensure the project was a success."

U.S. PR Manager – Microsoft Corp.

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