Market Intelligence Research
Market Trends & Forecasting
Market Sizing Research Services
Customer Targeting & Lead Generation
Partnership Prospecting & Acquisition Research
Competitive Monitoring & Intelligence Research
Market Profiling & Industry Monitoring Research
Supply Chain Analysis
Market Intelligence Research Services
Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision-making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. That’s where Wakefield Research’s Market Intelligence division can help.
Market Intelligence synthesizes “secondary” data sources, meaning information and research that already exists. Wakefield Research curates and analyzes these sources to produce new insights that answer a client’s critical business questions. Areas of research can range from calculating the size of markets to monitoring competitors to targeting potential acquisitions.
Frequently Asked Questions
How big is the market we are considering entering?
There are numerous methods for calculating market size, including top-down, demand side or supply side analyses. The most important factor for Market Intelligence is ensuring that results are established through rigorous research, regardless of methodology.
We need to know what the outlook is for the market and whether its technology is expected to change?
The objective of a trends analysis is to provide a platform for making market projections. A market trend analysis includes analyzing factors such as economic environment, changing demographics, pricing, technology, and social behavior.
How can we get a better sense for what our competitors are doing in the market?
Insights include competitors’ corporate activity, products, sales channels, positioning and customers. In addition to providing a spot-in-time analysis, research may incorporate market monitoring in order to stay updated on competitor developments.
Should we make an acquisition?
Before moving forward with a partnership, Wakefield researches a variety of markets to determine which ones provide the best opportunity for a target search. Subsequently, there are several ways research can optimize the pre-acquisition process, from mapping the landscape of potential partners to identifying red flags in a target’s business.
How can we get more insight into what’s being offered in the market?
Market Intelligence uses existing information to examine the “lay of the land,” meaning the players, products, specifications and segments that comprise a market. Profiling can be a quick snapshot or a more extensive analysis incorporating themes such as key driver analysis and barriers to entry.
If we were to enter this market, where would we fit in? Would we sell directly to the original equipment manufacturer (OEM) or is there another tier between us?
This research is often illustrated using a flowchart that provides an overview of the structure. The second stage consists of a deeper dive into the companies that comprise each stage of the supply chain. This includes assessing each player’s capabilities, relationships and strategic initiatives.
Sales have been slow lately. How can we expand our customer base?
By identifying and profiling companies that currently need or expect to demand certain products and services, a list of potential customers can be unearthed. In addition, a thorough examination of each company’s market activity will provide the necessary knowledge to approach these customers in a strategic and effective manner.
For help with your market intelligence, quantitative and qualitative research needs, contact Wakefield Research today.
Do you provide sample market research reports?
Yes. See examples of our market research reports ranging across wide variety of consumer and B2B industries. Our sample reports are available for download.
Working With Wakefield
Wakefield Research offers the best-in-class research practices with expertise in a wide range of industry verticals.
We serve as a market research firm to the world’s most recognizable brands and agencies, including 50 of the Fortune 100.
If you have questions about the various types of market research that we offer or if a certain type is right for your business situation, please contact us today.
"Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals."
"I have worked with Wakefield over the past few years on multiple projects and have always found their work to be truly insightful."
Marketing Director – Electrolux
"The Wakefield team was extremely knowledgeable and professional and went the extra mile to ensure the project was a success."
U.S. PR Manager – Microsoft Corp.
Let's Work Together
For media inquiries, email firstname.lastname@example.org. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.