Wakefield’s Work In The News

August 12, 2026 | In the NewsNathan Richter Explains at MediaPost Why One Data Point Isn't a Full Media StoryA single eye-catching statistic can earn a headline, but it rarely tells an entire story. In a recent column for MediaPost's Marketing Insider, Wakefield...

August 12, 2026 | In the NewsAI ‌Agents ‌Are ‌Turning Data Silos Into An Existential ThreatModernizing data access and governance is no longer a luxury, and new data proves it. An article in CIO about a recent study from Cloudera using data from Wakefield Research...

August 7, 2026 | In the NewsWakefield Research's Nathan Richter Cautions Against Over-Reliance on Synthetic Audiences in DigidayNathan Richter, Senior Partner at Wakefield Research, is one of the expert voices in a new Digiday article on a question the marketing...

August 3, 2026 | In the NewsAdvil’s Partnership With USMNT’s Jozy Altidore Draws Attention to ‘Rewriting Pain’ CampaignThe blitz of advertising and marketing during this year’s FIFA World Cup offered the usual array of beer ads, commercials for aspirational athletic...

July 15, 2026 | In the NewsResearch Firms Need to Earn the Trust of PR ProfessionalsHow do you know if you can trust the data behind a headline? In an article he wrote for O’Dwyer’s, Wakefield Research Senior Partner Nathan Richter shares five questions every PR...

July 22, 2026 | In the NewsLanai CEO Asks: AI Is Part of Your Labor Force, but What Is That Worth?Ask anyone in the business world how they categorize artificial intelligence, and most have historically said it’s a tool with near-infinite utility that is transforming...

July 2, 2026 | In the NewsNearly 7 in 10 Employers Would Rather Hire Early Career Talent with Interdisciplinary Background Over Specialized SkillsAccording to a Wakefield Research survey conducted on behalf of Cognizant[1] and Pearson[2], about 7 in 10 employers would...

June 16, 2026 | In the NewsWhy Authentic Audience Insights Still Matter in the Age of AIAs synthetic data gains traction as a faster, lower-cost alternative to traditional research, communicators should carefully consider its limitations. In a recent article for...

March 20, 2026 | In the NewsColon Cancer Awareness Featured on TODAYDr. Kristen Ciombor joins TODAY from the Cologuard Classic for Colorectal Cancer Awareness to share how colorectal cancer is highly treatable when caught early. She discusses best screening practices,...

May 14 2026 | In the NewsWorld Cup Fans Are Keeping Coffee in the GameAccording to a Wakefield Research survey conducted on behalf of Nescafé, nearly three-quarters of adults who planned to watch the World Cup (73%) said they would drink or serve coffee before,...