Wakefield’s Work In The News

At CES and NRF: What’s Hot in Retail, Tech, and Retail Tech

At CES and NRF: What’s Hot in Retail, Tech, and Retail Tech

January 13, 2024 | In the NewsAt CES and NRF: What’s Hot in Retail, Tech, and Retail TechConsumer electronics and retail tech may have their separate showcases, but the overlap is considerable, and growing. As Forbes reports, CES is becoming a bigger driver of retail...

Toy Trends & the Rise of the Axolotl

Toy Trends & the Rise of the Axolotl

January 2, 2024 | In the NewsToy Trends & the Rise of the AxolotlThe Washington Post's Alyssa Rosenberg has her finger on the pulse of pop culture and parenting, and highlights the rise of emergence of the axolotl on the toy scene. Recent Wakefield research was...

Survey Finds Holiday Season More Stressful Than Tax Season

Survey Finds Holiday Season More Stressful Than Tax Season

January 1, 2024 | In the NewsSurvey Finds Holiday Season More Stressful Than Tax SeasonThe American Heart Association and Wakefield Research partnered for an omnibus survey to examine the stress associated with the holiday season. Work-life balance, shopping for...

Let Your Dog Be Your Personal Trainer

Let Your Dog Be Your Personal Trainer

November 15, 2023 | In the NewsLet Your Dog Be Your Personal TrainerLooking to do a bit more to stay healthy—both for you, and for your beloved pet? The American Heart Association’s custom PR survey with Wakefield Research revealed some tips that ABC News' Dr. Jen...

As E-Commerce Grows, AI Is Keeping Cloud Finances Secure

As E-Commerce Grows, AI Is Keeping Cloud Finances Secure

November 7, 2023 | In the NewsAs E-Commerce Grows, AI Is Keeping Cloud Finances SecureAs businesses look to incorporate AI into every aspect of their business, the potential for this tech to help keep cloud finances safe and secure is on the rise—part of a growing...

FinOps in Focus: From Individual Champion to Entire Teams

FinOps in Focus: From Individual Champion to Entire Teams

November 4, 2023 | In the NewsFinOps in Focus: From Individual Champion to Entire TeamsMore and more of your money might be in the cloud, but that’s not where cloud developers’ heads are: instead, they’re laser-focused on keeping cloud finances secure through best...

Survey Finds Majority of Younger Gen Z Want to Start a Business

Survey Finds Majority of Younger Gen Z Want to Start a Business

October 24, 2023 | In the NewsSurvey Finds Majority of Younger Gen Z Want to Start a BusinessAccording to a custom PR survey by Wakefield Research survey on behalf of Junior Achievement, 60% of today’s teenagers hope to start a business someday rather than working in...

FinOps in Focus: From Individual Champion to Entire Teams

How Burnout Ties Directly to Security Risks

October 17, 2023 | In the NewsHow Burnout Ties Directly to Security RisksForbes explores the need for CEOs to change their organization’s culture to mitigate burnout, which is proving to be an increasing threat to network security. The op-ed by Devo CEO, Marc van...

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