Wakefield’s Work In The News

The Ins and Outs of Taking Someone’s Temperature

The Ins and Outs of Taking Someone’s Temperature

April 9, 2024 | In the NewsThe Ins and Outs of Taking Someone's TemperatureA custom PR survey with Braun Thermometers revealed the misconceptions around thermometers and detecting someone's fever. The Braun and Wakefield Research survey highlighted that both parents...

Overwhelming Majority of Tech Execs Have Paused Generative AI

Overwhelming Majority of Tech Execs Have Paused Generative AI

April 3, 2024 | In the NewsOverwhelming Majority of Tech Execs Have Paused Generative AIA custom PR survey PagerDuty brings to light that nearly all tech executives at Fortune 1000 companies (98 percent) are putting a halt to their generative AI programs until...

C-Level Execs Face Burnout and Even Death on the Job

C-Level Execs Face Burnout and Even Death on the Job

February 1, 2024 | In the NewsC-Level Execs Face Burnout and Even Death on the JobThe Wall Street Journal's Callum Borchers highlights the high levels of stress, burnout and even premature death many C-suite executives are facing. In fact, Wakefield Research and...

Readers Want Books by People, Not AI

Readers Want Books by People, Not AI

January 17, 2024 | In the NewsReaders Want Books by People, Not AIAs AI dominates the news and social media, people are fascinated and also frightened that artificial intelligence will replace them on the job. But when it comes to books (remember books?) people...

Readers Want Books by People, Not AI

At CES and NRF: What’s Hot in Retail, Tech, and Retail Tech

January 13, 2024 | In the NewsAt CES and NRF: What’s Hot in Retail, Tech, and Retail TechConsumer electronics and retail tech may have their separate showcases, but the overlap is considerable, and growing. As Forbes reports, CES is becoming a bigger driver of retail...

Toy Trends & the Rise of the Axolotl

Toy Trends & the Rise of the Axolotl

January 2, 2024 | In the NewsToy Trends & the Rise of the AxolotlThe Washington Post's Alyssa Rosenberg has her finger on the pulse of pop culture and parenting, and highlights the rise of emergence of the axolotl on the toy scene. Recent Wakefield research was...

Survey Finds Holiday Season More Stressful Than Tax Season

Survey Finds Holiday Season More Stressful Than Tax Season

January 1, 2024 | In the NewsSurvey Finds Holiday Season More Stressful Than Tax SeasonThe American Heart Association and Wakefield Research partnered for an omnibus survey to examine the stress associated with the holiday season. Work-life balance, shopping for...

Let Your Dog Be Your Personal Trainer

Let Your Dog Be Your Personal Trainer

November 15, 2023 | In the NewsLet Your Dog Be Your Personal TrainerLooking to do a bit more to stay healthy—both for you, and for your beloved pet? The American Heart Association’s custom PR survey with Wakefield Research revealed some tips that ABC News' Dr. Jen...

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