Wakefield’s Work In The News
Young Americans Are Taking Money Trouble to AI
September 30, 2026 | In the NewsYoung Americans Are Taking Money Trouble to AIAccording to a Wakefield Research survey conducted on behalf of National Debt Relief, younger Americans are increasingly turning to AI for help navigating financial stress. Nearly seven in...
Average Annual Spending to Defend Against Cyberattacks Balloons as Businesses Invest in Readiness
September 16, 2026 | In the NewsAverage Annual Spending to Defend Against Cyberattacks Balloons as Businesses Invest in ReadinessCyberattacks have become such a frequent economic occurrence that organizations are having to spend serious money. Now, leaders want to...
Nearly Two-Fifths of U.K. SMEs Hit by Cyberattacks
September 15, 2026 | In the NewsNearly Two-Fifths of U.K. SMEs Hit by CyberattacksFor years, cyberattacks were anomalies, fodder for headlines. Now they’re an undeniable part of daily workflow, requiring a fundamental shift from reactive defense to a constant...
How Research Can Boost Brand Visibility in AI Search
September 2, 2026 | In the NewsHow Research Can Boost Brand Visibility in AI SearchWhat does it take for a brand to stand out in AI search? In an article for O’Dwyer’s, Wakefield Research Senior Partner Nathan Richter explains why credible, proprietary research is...
Despite Big Auto Culture Changes, Gen Alpha is Still Ready to Drive
August 25, 2026 | In the News Despite Big Auto Culture Changes, Gen Alpha is Still Ready to Drive America’s relationship with cars may be evolving quickly – from the emergence of electric vehicles to the rapid shift from sedans to SUVs – but at least one thing remains...
Nathan Richter Explains at MediaPost Why One Data Point Isn’t a Full Media Story
August 12, 2026 | In the NewsNathan Richter Explains at MediaPost Why One Data Point Isn't a Full Media StoryA single eye-catching statistic can earn a headline, but it rarely tells an entire story. In a recent column for MediaPost's Marketing Insider, Wakefield...
AI Agents Are Turning Data Silos Into An Existential Threat
August 12, 2026 | In the NewsAI Agents Are Turning Data Silos Into An Existential ThreatModernizing data access and governance is no longer a luxury, and new data proves it. An article in CIO about a recent study from Cloudera using data from Wakefield Research...
Wakefield Research’s Nathan Richter Cautions Against Over-Reliance on Synthetic Audiences in Digiday
August 7, 2026 | In the NewsWakefield Research's Nathan Richter Cautions Against Over-Reliance on Synthetic Audiences in DigidayNathan Richter, Senior Partner at Wakefield Research, is one of the expert voices in a new Digiday article on a question the marketing...
Advil’s Partnership With USMNT’s Jozy Altidore Draws Attention to ‘Rewriting Pain’ Campaign
August 3, 2026 | In the NewsAdvil’s Partnership With USMNT’s Jozy Altidore Draws Attention to ‘Rewriting Pain’ CampaignThe blitz of advertising and marketing during this year’s FIFA World Cup offered the usual array of beer ads, commercials for aspirational athletic...
Building an AI-Enabled Work Force, From the Entry Level
June 18, 2026 | In the NewsBuilding an AI-Enabled Work Force, From the Entry LevelAccording to a Wakefield Research survey conducted on behalf of Cognizant[1] and Pearson[2], more than one third (37%) of entry-level tasks in India are already being performed by AI,...
Let's Work Together
For media inquiries, email [email protected]. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.