October 31, 2025 | In the News

How to Break Through the Noise, Using Data Driven Insights

In our hyper-connected world, attention is at an all-time low, but CEOs still need to find ways to connect and get their messages across. That’s where research comes in.

Nathan Richter, senior partner at Wakefield Research, tells CEO Official Magazine that in today’s flood of content, data-driven insights are what set messages apart — and credible data is what makes people stop scrolling.

The value of statistics is twofold: robust data helps business leaders make informed decisions, while the findings often generate insights compelling enough to capture media attention.

Journalists aren’t interested in standalone numbers. When research is connected to a timely, relevant narrative, it becomes a compelling story — the kind reporters are eager to cover. For CEOs looking to stand out and be heard, credible data that drives a human story is the key to making an impact.

Credible research benefits companies in three key ways:

• Drives thought leadership — offering insight, not just commentary, in a crowded marketplace
• Builds trust — establishing credibility in an often-skeptical media environment
• Ensures longevity — supporting CEOs who are focused on influence beyond the news cycle

Wakefield Research partners with organizations to design custom research tailored to their goals — whether for internal insights, strategic decision-making, or earned media opportunities.

To learn how we can support your market research and opinion survey needs, contact Wakefield Research today.