September 2, 2026 | In the News
How Research Can Boost Brand Visibility in AI Search
What does it take for a brand to stand out in AI search? In an article for O’Dwyer’s, Wakefield Research Senior Partner Nathan Richter explains why credible, proprietary research is becoming an increasingly powerful tool for brands looking to strengthen their visibility and authority across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms.
As Richter writes, “Proprietary opinion research is one of the most effective ways PR teams can strengthen brand visibility in AI search because it’s naturally the type of content these platforms reward. Unlike traditional search, LLMs aren’t looking for more opinions or recycled information – they prioritize original insights supported by hard data.”
From generating original, data-backed insights to earning media coverage that amplifies a brand’s authority, proprietary research can fuel a broader content ecosystem designed to be discovered, referenced, and cited.
Read more in O’Dwyer’s.
Let's Work Together
Tell us about your project. A senior member of our team will reply promptly. Every proposal includes guaranteed audience specifications, budget and timing.
Prefer to talk? Call (888) 527-9253.
Media inquiries: media@wakefieldresearch.com