Unless you’ve been living under a rock without your cell phone, you know that CES is in full swing.
From pencil-thin televisions to talking refrigerators, without a pioneering device in hand, it can seem like an impossible task for PR folks to get in a word with media this week. Unless, of course, you have some groundbreaking tech statistics.
A recent study by Wakefield Research for the Wi-Fi Alliance is already driving coverage in top tech media like PC Magazine – proof that you don’t need to represent the latest tablet computer to garner attention at CES.