Like sound waves bouncing off the walls of a canyon, good stats and great pitches can create a similar echo effect in the world of public relations.
Utilizing statistics collected in a study by Wakefield Research for HomeGoods, the media professionals at Lime PR went to work pitching a compelling story. When Reuters picked up the piece, it set off a catalyst for even broader coverage. Reuters’s article was immediately republished by national media outlets like ABC News and large regional newspapers like the New York Daily News.
Soon after, similar stories were popping up everywhere from Entertainment Weekly to Wall Street Journal Radio. It’s proof that combining a newsworthy survey with quality PR outreach can produce valuable results.
Wakefield can help drive coverage to your brands, too. Contact us today to learn how.