A recent LA Times article highlights how studies often use complex methodologies to reveal “no-duh” findings. For example, it took an alarming number of studies before people believed that smoking was bad for them. (Are you listening, Don Draper?)
Validation can also be an important part of strategic research – for brand studies and communications research. However, the best strategic studies go beyond validation and discover something new. They make brands smarter and create a competitive edge for products and services.
Contact Wakefield to find out how our expertise in strategic research can help you.