Beauty may only be skin deep, but great PR stats can go much deeper.
This month’s issue of Self magazine highlighted two catchy stats from a Wakefield Research survey for Glowelle, a Nestle skincare company. By tapping into women’s personal beauty routines and insecurities about aging, the survey uncovered unique results that appealed to Glowelle’s mainstream media targets.
Though skincare coverage is often redundant, Wakefield’s expertise led to original and relevant research, producing newsworthy findings for Glowelle.
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