We’re often asked “how long can I use a survey stat for PR?” The answer, as evidenced by today’s USA Today Snapshot, is a really, really long time.
Today’s Money section featured a Snapshot from a survey conducted by Wakefield Research on behalf of rent.com. It turns out that 51% of Americans adults would share their home with a ghost in exchange for free rent. The survey was conducted in September 2009, showing that solid, evergreen data can haunt editors desks for quite a while.
However, not all data has such a long shelflife. Our media and polling experts can help design research that, depending on your needs, is good for a minute or for months. Contact us to learn how.