USA Today Snapshots handshake_snapshot 11-9-10

You’ve got to hand it to Wakefield Research – on second thought, make that a fist bump instead. A recent study published in the August issue of the American Journal of Infection Control has generated plenty of media attention. It found that a fist bump is a less germy option than a traditional handshake.  The conclusion doesn’t surprise us! Back in 2010, Americans revealed their aversion to the handshake in a custom PR survey by Wakefield for Purell. Coverage included a USA Today Snapshot.

  • 41% said they’ve hesitated to give a handshake out of fear of germs.
  • 55% said they would rather touch a public toilet seat than a hand that’s been sneezed or coughed on.

The handshake isn’t likely to go out of style completely. However, Americans have known for a while that the traditional greeting may need a healthy update.