There’s a lot of negativity on social media. It doesn’t take much work to find it. In fact, 10% of people have cried because of something said on social media according to a study by Wakefield Research. But Einstein Bros Bagels believes everyone is just a sit down away from getting along pretty darn well.
The bagel joint is combating negativity (and, of course, promoting some bagels) with its “Shmear Campaign,” designed to bring a little positivity into the world through free bagels. On August 8, head to an Einstein location with a frenemy — or, you know, an actual friend — and you’ll get a buy one get one deal on Shmearfuls, Einstein’s new shmear-filled bite-sized bagels.
The little bagels come in six flavors. The pretzel bites are loaded with beer cheese, and the french toast bagel is filled with maple shmear. The rest — plain, jalapeño cheese, everything, asiago parmesan — have plain shmear inside. If you have to eat with a troll, this is a far better option than meeting them on their turf and eating garbage under a bridge.