Wakefield Research works with some of the best in the business – supporting award-winning PR with our market research consultancy and PR Polling capabilities. As another busy year of custom research and omnibus studies has ended, we extend our congratulations to several clients who have been recognized for their work by the 2015 Platinum PR Awards: Marina Maher, Lippe Taylor, rbb Public Relations and Better Homes and Gardens. Each was nominated for an award by PR News in recognition of the year’s “most outstanding communicators, agencies and campaigns.” Great work!
In the Research & Measurement category, Better Homes and Gardens Real Estate won an honorable mention for the “Gen Z in the House” market research conducted by Wakefield. The Wakefield Research quantitative survey explored the home ownership mindset of Generation Z U.S. teens. We found that 97% believe they will own a home. And remarkably, 53% would be willing to give up social media for a year now if it means getting their ideal home in the future.
In the Marketing Communications and Word of Mouth/Viral Campaign categories, honorable mentions went to Marina Maher Communications for their “Aussie Revives ‘Sh*t Girls Say’ to Make Women Laugh at Their #hairprobs and Love New Aussie 7N1” campaign. A Wakefield survey for Aussie found, among other things, that 40% of women under 40 cried at least once over their hair in the past six months
Lippe Taylor on behalf of CynoSure – PicoSure, captured an honorable mention for the “The New Gold Standard in Aesthetic Treatments” campaign. And rbb Public Relations’ campaign, “Choose Your Own Escape” for Dreams and Now Resorts & Spas Spring Campaign won an Social Media Campaign honorable mention.
View the complete list of Platinum winners, honorable mentions and Hall of Fame inductees here: https://www.platinumprawards.com/#winners-list