A Wakefield Research PR survey for the Gerber Life College Plan was featured in the USA Today Snapshot. The survey reported that more than half of parents (59 percent) began saving for their children’s college education within their child’s first year. Seventeen percent of parents were more ambitious, saving before they were born, while another 17 percent began when the child was 1-3 years old. Seven percent began saving after their child was four years old.

Source: USA Today