A Wakefield Research PR survey for Eight O’Clock Coffee was featured in the USA Today Snapshot. The survey revealed the time of day coffee drinkers are most likely to make their first cup of coffee. The java starts brewing between 7am and noon for nearly 7 in 10 coffee drinkers, followed by 1-6am for 28 percent, 1-6pm for 3 percent and 7pm-midnight for 2 percent.