January 29, 2026 | In the News

Cheese Is the New Valentine’s Day Love Language

According to a custom survey by Wakefield Research and Wisconsin Cheese, 64% of Americans would trade a dozen roses for a dozen wedges of artisan cheese for Valentine’s Day, signaling a move toward gifts that are shareable and experiential. The survey highlights how indulgence and communal experiences are shaping new seasonal gift trends. Read more in People.