Dad Day Poll: Kid of the Castle Vanquishes King

Dad Day Poll: Kid of the Castle Vanquishes King

Flipping through a photo album recently, I was shocked to find that my dad used to be one dapper dresser. Of course, that was before kids came into the picture. It turns out that he’s not alone. A recent Wakefield poll on behalf of Kijiji found that nearly four...
Case Study: July 4th Poll

Case Study: July 4th Poll

Last July 4th, Wakefield designed a PR survey that garnered more than 540 million media impressions for Travelzoo.com, proving that major calendar events like July 4th are reliable PR hooks – if your pitch isn’t lost in the crowd. For example, the survey...
That Falling Line Is Someone’s Bungalow

That Falling Line Is Someone’s Bungalow

Sometimes graphs and charts require a lengthy explanation before their meaning can fully sink in. But, in other cases, one glance at ’em and . . . . wow. It makes perfect sense immediately. A great read is Bubble Meter, a blog that tracks America’s housing...
Poll: Digital Devices Are No Longer Seen As Add-Ons

Poll: Digital Devices Are No Longer Seen As Add-Ons

Three months ago, Best Buy CEO Brian Dunn declared that he was “surprised” to have seen the company’s sales jump 10 percent in the final quarter of 2008. His reaction made perfect sense to most of his peers in the business world. After all, this was...