by Nathan | Oct 8, 2026 | Blog
October 8, 2026 | Blog When It Comes to Research, There’s Still No Substitute for Real People Artificial intelligence can predict what people might say. But can it actually stand in for real people in survey research? New findings from Pew Research Center suggest the... 
by Nathan | Sep 23, 2026 | Blog
September 23, 2026 | Blog 4 Rules for Research That Survives Media Scrutiny Great research doesn’t just earn headlines — it stands up to scrutiny and builds trust. Wakefield Research Senior Partner Nathan Richter writes in detail in the September issue of PRSA’s... 
by Nathan | Sep 18, 2026 | Blog
September 18, 2026 | Blog Annual Research Stays Newsworthy with Fresh Thinking Annual research can be a powerful way for brands to build authority, generate media attention, and stay connected to ongoing industry conversations. But consistency alone does not guarantee... 
by Nathan | Jun 15, 2026 | Blog
June 15, 2026 | Blog How PR Polling Can Support a Successful Media Campaign Securing meaningful media coverage has never been more challenging. Journalists are inundated with pitches, audiences are overwhelmed with content, and brands are competing for attention in an... 
by Nathan | May 29, 2026 | Blog
May 29, 2026 | Blog AI in PR Research: Why Credibility Matters More Than Speed Artificial intelligence is transforming how PR professionals conduct research, making it possible to draft surveys, analyze data, and generate reports quicker than ever. But when research... 
by Nathan | Oct 31, 2025 | Blog
October 31, 2025 | Blog How to Break Through the Noise, Using Data Driven Insights In our hyper-connected world, attention is at an all-time low, but CEOs still need to find ways to connect and get their messages across. That’s where research comes in. Nathan Richter,...