Last July 4th, Wakefield designed a PR survey that garnered more than 540 million media impressions for, proving that major calendar events like July 4th are reliable PR hooks – if your pitch isn’t lost in the crowd.

For example, the survey found that two in five Americans (41%) would give up restroom privileges when flying if that meant they could save 50 percent on the ticket price. Travelzoo’s stellar PR agency M Booth & Associates won a Platinum MarCom Award for this campaign.

The poll received enormous media attention, including coverage in The New York Times, The Wall Street Journal, USA Today (a feature and a Snapshot), The Today Show, Reuters, MSNBC and many more regional and local print and broadcast outlets. The survey data generated print, online and broadcast features, and an amazing 93% of features included either or their deal page URL. Amazingly, the survey is still getting coverage more than 10 months after its release.