Blog - Carrots 6.5.13

As a recent Wakefield survey pointed out, getting kids to eat healthfully can be a challenge.

The Wakefield survey on behalf of Pepperidge Farm found that Seventy-three percent of respondents said their child had gone an entire day without eating a single vegetable. Almost one third of parents said they believe their child is less likely to eat the recommended daily servings of fruit and vegetables than he or she is to become a movie star.

Adweek references the results in an article on the growing “Stealth Health” food trend. Stealth Health foods are those that disguise healthier foods as traditional favorites. Pepperidge Farm is the latest to leverage this trend with a vegetable-infused version of its classic Goldfish snacks. The new Goldfish Garden Cheddar crackers contain a third of a serving of vegetables. According to the article:

The crackers are available starting this month at supermarkets, grocery stores and mass merchandisers, with the suggested retail price of $2.19. Pepperidge Farm also sells whole grain Goldfish crackers.

Pepperidge Farm introduced the new crackers “in an effort to help moms provide wholesome, tasty snacks their kids will love . . . that moms can feel good about giving to their families, especially during the back-to-school season,” said Michael Simon, svp/general manager of the company’s snack division, in a statement.