Wakefield Research Blog

Shift In Media Landscape: Is Your Brand Ready?

Shift In Media Landscape: Is Your Brand Ready?

By Nathan Richter, Senior Partner Sometime in the next 6-12 months, there is likely to be a global recession that will also blight US shores. Such an event will produce enormous changes in consumer habits, values, priorities and behaviors. As a result, there will be a...

Younger Shoppers Still Want the In-Store Shopping Experience

Younger Shoppers Still Want the In-Store Shopping Experience

Despite the conventional wisdom of more and more consumers preferring the convenience and access of online shopping today, Wakefield Research finds that brick and mortar stores have more staying power than some might have realized, even with younger consumers....

Measuring Drivers of School Choice in the Nation’s Capital

Measuring Drivers of School Choice in the Nation’s Capital

Issue: An educational non-profit sought to understand the challenges and drivers of public school choice—including traditional neighborhood schools, charter schools, magnet schools and public school with special programs—specifically among lower income Washington,...

Pi Day Bake-Off at Wakefield Research

Pi Day Bake-Off at Wakefield Research

Wakefield staff celebrated Pi Day with a pie bake-off. As a research firm, our obsession with numbers means an homage to 3.14 (at 1:59) is an occasion for celebration—and a great excuse to eat pie! Members of the team brought in their homemade pies for an office-wide...

Data-Backed Earned Media Helps Maintain Public Trust

Data-Backed Earned Media Helps Maintain Public Trust

In the era of “fake news” and “alternative facts” trust in corporate and business leaders is on the rise, but CEOs and entrepreneurs should not take this good faith for granted. By employing data-backed talking points, business leaders can establish themselves as...

“Gen Z” Dubbed Official Moniker for Post-Millennial Cohort

“Gen Z” Dubbed Official Moniker for Post-Millennial Cohort

While the public and media was focused on pitting Baby Boomers against Millennials over the last several years, a new generation was coming of age: Generation Z. This month, Pew Research Center announced 1996 will be the official cutoff year for Millennials, with...

Wakefield Family Merry and Bright

Wakefield Family Merry and Bright

At the annual Wakefield Research holiday party, teams across the company got together to prove that they play as hard as they work! The group held its annual holiday party at Eatbar, located in Washington’s historic Eastern Market, to celebrate another successful...

Wakefield Scores Four USA Today Snapshots in Two Days

Wakefield Scores Four USA Today Snapshots in Two Days

‘Tis the season for stats! Four of Wakefield Research’s recent PR surveys were featured in USA Today’s Snapshots with two days of back-to-back double placements. The number of placements over so short a period, and on behalf of four separate brands, is likely a record...

Optimizing Benefits in a Global Partner Program

Optimizing Benefits in a Global Partner Program

Wakefield Research is a full-service market research company providing a suite of quantitative and qualitative market research methods. This “Spotlight on Research Methods” series features examples of how Wakefield Research uses specific methodologies to meet its...

Wakefield Research Named Top Omnibus Research Company

Wakefield Research Named Top Omnibus Research Company

Wakefield Research has been listed by Quirk's magazine as a top omnibus research company, one of only six companies profiled by the publication. Quirk's is the leading market research trade publication, with distribution in 110 markets. Wakefield Research was...

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