Wakefield Research Blog
Poll: Digital Devices Are No Longer Seen As Add-Ons
Three months ago, Best Buy CEO Brian Dunn declared that he was "surprised" to have seen the company's sales jump 10 percent in the final quarter of 2008. His reaction made perfect sense to most of his peers in the business world. After all, this was the quarter that...
Award-Winning Campaign for Online Travel Resource Travelzoo
There has been extensive coverage of Ryanair CEO Michael O'Leary's proposal that his airline charge passengers to use the restroom. Perhaps he saw the survey Wakefield conducted on behalf of Travelzoo? The survey found that more than two in five Americans (41%)...
What We Can Learn From Census Data and Why it Matters for Brands
This article originally appeared in Ad Age on July 7th, 2008. Though all the views offered in this article are not necessarily those of Wakefield and its staff, the article still offers an insightful review of the relationship between brand growth and demographic...
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