Wakefield Research Blog
Better Data = Better TV Ad Sales?
That's what General Electric is hoping. According to the Wall Street Journal, GE's NBC Universal has agreed to use a Microsoft technology to sell advertising slots on its broadcast and cable TV networks. According to the Journal: The technology NBC is deploying will...
The Term “Gamer” Is Dead
Say a prayer and kick some dirt on the coffin, the term "gamer" is dead. Videogame marketers should bury this term forever, because the recession has rendered it meaningless. And understanding this truth will inform game development and marketing well beyond the...
Dad Day Poll: Kid of the Castle Vanquishes King
Flipping through a photo album recently, I was shocked to find that my dad used to be one dapper dresser. Of course, that was before kids came into the picture. It turns out that he's not alone. A recent Wakefield poll on behalf of Kijiji found that nearly four in...
Case Study: July 4th Poll
Last July 4th, Wakefield designed a PR survey that garnered more than 540 million media impressions for Travelzoo.com, proving that major calendar events like July 4th are reliable PR hooks - if your pitch isn't lost in the crowd. For example, the survey found that...
That Falling Line Is Someone’s Bungalow
Sometimes graphs and charts require a lengthy explanation before their meaning can fully sink in. But, in other cases, one glance at 'em and . . . . wow. It makes perfect sense immediately. A great read is Bubble Meter, a blog that tracks America's housing bubble and...
Poll: Digital Devices Are No Longer Seen As Add-Ons
Three months ago, Best Buy CEO Brian Dunn declared that he was "surprised" to have seen the company's sales jump 10 percent in the final quarter of 2008. His reaction made perfect sense to most of his peers in the business world. After all, this was the quarter that...
Award-Winning Campaign for Online Travel Resource Travelzoo
There has been extensive coverage of Ryanair CEO Michael O'Leary's proposal that his airline charge passengers to use the restroom. Perhaps he saw the survey Wakefield conducted on behalf of Travelzoo? The survey found that more than two in five Americans (41%)...
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