Wakefield Research Blog

Poll: Wi-Fi Beats Beer on Campus

Poll: Wi-Fi Beats Beer on Campus

Parents - or anyone under 35 - might think of Wi-Fi on college campuses as a luxury - like clean laundry and food that has nutritional value. Yet for today's undergrads, it's essential to their college experience. A Wakefield poll for the Wi-Fi Alliance found that...

Would You Start a Business in a Recession? | Wakefield

Would You Start a Business in a Recession? | Wakefield

Maybe some ideas are so good that the economic climate is irrelevant (like the Manzier) but kudos to anyone with the cojones to start a business in this economy. But that's exactly what some brave souls have done. In the midst of one of the worst economies in national...

“Joltin’ Joe Has Left and Gone Away . . .”

“Joltin’ Joe Has Left and Gone Away . . .”

"Hey, Hey, Hey . . ." Sixty-eight years ago this summer, baseball player Joe DiMaggio was well on his way to achieving one of the most celebrated streaks in sports history. Joltin' Joe would eventually get at least one hit in 56 consecutive baseball games. It seems...

A Gloomy Story

A Gloomy Story

One of the reasons this blog is named Stats & Storylines is because Wakefield believes that statistics tell stories. In this case, a gloomy one. This article from Crain's N.Y. Business shares several stats that reveal the current "quicksand" status of the magazine...

Take That, You Internet!

Take That, You Internet!

Size matters, especially in the field of statistics. And 9,981,259 is a very big number. It illustrates what the King of Pop meant to the world. More precisely, that number represents the number of times during the week ending June 27 that someone went online and...

Which Cigarette Do Doctors Prefer?

Which Cigarette Do Doctors Prefer?

Watch this amazing example of vintage PR Polling. The story behind this ad campaign is fascinating. In the 1920s and '30s, cigarette manufacturers were among the first to use "research" based brand claims in mass communications. But the company that did it best was...

Twitter Fatigue?

Twitter Fatigue?

There is both good news and bad news for Twitter. First, for the good news: retention rates are as high as they've ever been -- meaning the trend looks good for Twitter. Plus, thousands of new Twitter accounts are being opened each day. Now, here's the bad news: 60%...

Re-Branded for Romance

Re-Branded for Romance

The month of June has long been associated with weddings. As this month winds to a close, there is interesting news from Japan. A newly coined term has made aggressive spouse-hunting a new, socially acceptable "sport" in a society that has always tended to be much...

C’est la McVie

C’est la McVie

France used to be the land where lunch was the main meal of the day, a slow-paced affair at a cafe or restaurant that usually included three courses. But times have changed. As the Washington Post reports: . . . French people increasingly are resorting to a humble...

Poll: Customer Service Drops With the Dow

Poll: Customer Service Drops With the Dow

Most experts and columnists have reminded us at least once in the past year that quality customer service is crucial in a tough economy. Yet, in a survey Wakefield recently conducted on behalf of Jacada, recent consumer opinion data reveals that nearly half of...

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