Wakefield Research Blog

That Falling Line Is Someone’s Bungalow

May 21, 2009

Sometimes graphs and charts require a lengthy explanation before their meaning can fully sink in. But, in other cases, one glance at 'em and . . . . wow. It makes perfect sense immediately. A great read is Bubble Meter, a blog that tracks America's housing bubble and...

Poll: Digital Devices Are No Longer Seen As Add-Ons

May 13, 2009

Three months ago, Best Buy CEO Brian Dunn declared that he was "surprised" to have seen the company's sales jump 10 percent in the final quarter of 2008. His reaction made perfect sense to most of his peers in the business world. After all, this was the quarter that...

Award-Winning Campaign for Online Travel Resource Travelzoo

Sep 17, 2008

There has been extensive coverage of Ryanair CEO Michael O'Leary's proposal that his airline charge passengers to use the restroom. Perhaps he saw the survey Wakefield conducted on behalf of Travelzoo? The survey found that more than two in five Americans (41%)...

What We Can Learn From Census Data and Why it Matters for Brands

Sep 17, 2008

This article originally appeared in Ad Age on July 7th, 2008. Though all the views offered in this article are not necessarily those of Wakefield and its staff, the article still offers an insightful review of the relationship between brand growth and demographic...

Let's Work Together

For media inquiries, email media@wakefieldresearch.com. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.