Wakefield Research Blog
Study: Cook More, Lose Weight
This is from last week's NY Times Weekend Magazine cover story on cooking. The article is great and the theme is that we're more interested in watching cooking than actually doing it ourselves and the impact this is having on our society as a whole. Interesting and...
Newscycle Round-Up
I love the Pew Research Center's Project for Excellence in Journalism. In addition to being a positive force for responsible journalism, it also can be a handy tool to help publicists "keep it real." Here's a look at the top news stories: #1 Healthcare Coverage...
The Shack – Another Bad Comb-Over
Pretty soon, consumers will be buying batteries and clock-radios at "The Shack" instead of at Radio Shack. I cringe just thinking about the business meetings that led to this strategy... Here's how the presentation to Radio Shack probably went. The marketing and...
Guess Who’s Napping?
A lot of us. According to the N.Y. Times, a new survey reveals that one in three adults admit that they take a nap on the average day. Not surprisingly, napping was more common for those who had experienced trouble sleeping the night before. And nappers tend to be...
Survey: The Naked Truth About Grooming
Wakefield recently conducted a survey on behalf of Bliss-Philips on the subject of bikini-line shaving. It found that 80 percent of women have tried it at least once. It turns out that bikini-line grooming is one of the most widely practiced beauty routines in...
Poll: What Have You Done While On Hold?
Has waiting on hold for customer service ever made you want to hit yourself in the head with a sack full of doorknobs? Me too -- there's nothing more frustrating than a long wait time while trying to resolve a problem. Just how long have Americans waited to have their...
Poll: Wi-Fi Beats Beer on Campus
Parents - or anyone under 35 - might think of Wi-Fi on college campuses as a luxury - like clean laundry and food that has nutritional value. Yet for today's undergrads, it's essential to their college experience. A Wakefield poll for the Wi-Fi Alliance found that...
Would You Start a Business in a Recession? | Wakefield
Maybe some ideas are so good that the economic climate is irrelevant (like the Manzier) but kudos to anyone with the cojones to start a business in this economy. But that's exactly what some brave souls have done. In the midst of one of the worst economies in national...
“Joltin’ Joe Has Left and Gone Away . . .”
"Hey, Hey, Hey . . ." Sixty-eight years ago this summer, baseball player Joe DiMaggio was well on his way to achieving one of the most celebrated streaks in sports history. Joltin' Joe would eventually get at least one hit in 56 consecutive baseball games. It seems...
A Gloomy Story
One of the reasons this blog is named Stats & Storylines is because Wakefield believes that statistics tell stories. In this case, a gloomy one. This article from Crain's N.Y. Business shares several stats that reveal the current "quicksand" status of the magazine...
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