Wakefield Research Blog
C’est la McVie
France used to be the land where lunch was the main meal of the day, a slow-paced affair at a cafe or restaurant that usually included three courses. But times have changed. As the Washington Post reports: . . . French people increasingly are resorting to a humble...
Poll: Customer Service Drops With the Dow
Most experts and columnists have reminded us at least once in the past year that quality customer service is crucial in a tough economy. Yet, in a survey Wakefield recently conducted on behalf of Jacada, recent consumer opinion data reveals that nearly half of...
Wakefield Research Interview: Everything Good is Bad For You
I hope everything in this article is true. Wakefield senior director Paul Bragan was recently interviewed by Elle magazine on the subject of guilty pleasures that can actually benefit you. Paul was asked to comment on the benefits of playing video games. An excerpt...
Same Stats, Different Conclusions
It's always interesting when two smart people look at the same set of stats and draw very different conclusions. At his blog Creative Class, best-selling author Richard Florida writes about the issue of globalization and concerns about the out-sourcing of U.S. jobs: ....
Better Data = Better TV Ad Sales?
That's what General Electric is hoping. According to the Wall Street Journal, GE's NBC Universal has agreed to use a Microsoft technology to sell advertising slots on its broadcast and cable TV networks. According to the Journal: The technology NBC is deploying will...
Poll: What’s the Fate of Jon & Kate?
New Study: 48 Million Have Witnessed Divorce's Fallout Not long ago, Americans watched - in the words of E! magazine - "the rawest and most real reality-show moments of the year." What was it? Jon and Kate Gosselin discussed the D-word in the season premiere of Jon...
Poll: Dads Not As Tough As They Used to Be
Back in the old days, Dads were more likely to say "I love you" with a firm handshake than a hug. Times have changed: the American dad is getting soft. A new Wakefield PR survey conducted for family-favorite Lever 2000 found that more than four in five dads (84%) say...
The Term “Gamer” Is Dead
Say a prayer and kick some dirt on the coffin, the term "gamer" is dead. Videogame marketers should bury this term forever, because the recession has rendered it meaningless. And understanding this truth will inform game development and marketing well beyond the...
Dad Day Poll: Kid of the Castle Vanquishes King
Flipping through a photo album recently, I was shocked to find that my dad used to be one dapper dresser. Of course, that was before kids came into the picture. It turns out that he's not alone. A recent Wakefield poll on behalf of Kijiji found that nearly four in...
Case Study: July 4th Poll
Last July 4th, Wakefield designed a PR survey that garnered more than 540 million media impressions for Travelzoo.com, proving that major calendar events like July 4th are reliable PR hooks - if your pitch isn't lost in the crowd. For example, the survey found that...
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