Wakefield Research Blog

Babies Beware! Moms Checking Out in Baby Food Aisle

Babies Beware! Moms Checking Out in Baby Food Aisle

We at Wakefield are buried in babies these days -- it seems that everyone is having them -- so we thought that this study might an an interesting (and helpful) read for our breeding brothers and sisters. A study of American mothers with infants or toddlers, sponsored...

USA Today Snapshot: Devastating Divorces |Wakefield Research

USA Today Snapshot: Devastating Divorces |Wakefield Research

What can the Palins, the Gosselins, and the Hogans learn from Tracy Morgan? The value of a negotiated divorce settlement. The Morgans recently reached an out-of-court settlement, sparing them the expense and pain of a hard-fought divorce. Though sad, it was also a...

Great Takeout, But Mediocre Cookies

Great Takeout, But Mediocre Cookies

Ever had dinner with a general? I have, and I do so every four months or so. That's how frequently General Tso's Chicken is delivered right to my home from a local restaurant. The newly released book "Chop Suey" -- billed as a history of Chinese food in the U.S. --...

Has MySpace Become Their Space?

Has MySpace Become Their Space?

For a few months, I have been wondering when we might see teens and 20-somethings began to desert the major social-networking sites like Facebook and MySpace. As more and more adults in their 30's and 40's open accounts on these sites, I figured, these sites would...

Study: Cook More, Lose Weight

Study: Cook More, Lose Weight

This is from last week's NY Times Weekend Magazine cover story on cooking. The article is great and the theme is that we're more interested in watching cooking than actually doing it ourselves and the impact this is having on our society as a whole. Interesting and...

Newscycle Round-Up

Newscycle Round-Up

I love the Pew Research Center's Project for Excellence in Journalism. In addition to being a positive force for responsible journalism, it also can be a handy tool to help publicists "keep it real." Here's a look at the top news stories: #1 Healthcare Coverage...

The Shack – Another Bad Comb-Over

The Shack – Another Bad Comb-Over

Pretty soon, consumers will be buying batteries and clock-radios at "The Shack" instead of at Radio Shack. I cringe just thinking about the business meetings that led to this strategy... Here's how the presentation to Radio Shack probably went. The marketing and...

Guess Who’s Napping?

Guess Who’s Napping?

A lot of us. According to the N.Y. Times, a new survey reveals that one in three adults admit that they take a nap on the average day. Not surprisingly, napping was more common for those who had experienced trouble sleeping the night before. And nappers tend to be...

Survey: The Naked Truth About Grooming

Survey: The Naked Truth About Grooming

Wakefield recently conducted a survey on behalf of Bliss-Philips on the subject of bikini-line shaving.  It found that 80 percent of women have tried it at least once. It turns out that bikini-line grooming is one of the most widely practiced beauty routines in...

Poll: What Have You Done While On Hold?

Poll: What Have You Done While On Hold?

Has waiting on hold for customer service ever made you want to hit yourself in the head with a sack full of doorknobs? Me too -- there's nothing more frustrating than a long wait time while trying to resolve a problem. Just how long have Americans waited to have their...

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